About me

Hi and welcome to my site.

I’m a Digital Transformation Enabler, with close to two decades’ experience working with some of the world’s biggest brands and major companies, leveraging technology to transform their operations and drive real change. I’m always curious about the relationship between technology and people, how technology influences how we interact with each other, and how those interactions in turn influence the technology that we create.

What I Do

Put simply, my works involves finding smart ways to use new technology to make products and experiences that people genuinely enjoy and want to stick with. You could think of it as a bit of blending instinct with analysis or reading the room before things shift, identifying patterns through a mix of data and intuition to deliver insights, and then testing and building those insights into opportunities that actually last.

What I’m Passionate About

I get excited about using technology to bring clarity to chaos. I’m driven by questions that help us to grow and improve. I believe technology should simplify things, not add complexity. So I like to focus on cutting through the endless stream of ‘new’, to find what genuinely serves real human needs.

What Drives Me

A genuine enjoyment of it and also a recognition that technology is never neutral. Every innovation, new system, interface or algorithm embodies its creator’s biases and also those of the data that it learns from, to a degree, some more than others. The fact that these innovations also go on to shape our behaviours in subtle and often very profound ways, transforms technology innovation for me, from a simple optimisation exercise, to an opportunity that can foster more equitable and inclusive digital spaces. And also ones that welcome diverse human experiences.

So, I actively seek out those missing perspectives by exploring whose needs remain unaddressed and whose voices are unheard in our design processes and I do my best to foster those inclusions because I believe that impactful innovation requires diverse input and the courage to always challenge our assumptions about what’s ‘normal’, especially when many of the assumptions we make often reflect such narrow worldviews.

More About Me

I’m also a voracious reader, writer, art & music lover and amateur golf and tennis player with varied intellectual interests ranging from cognitive science to psychology, modernist architecture to digital culture, machine learning to human-centred design and everything in between.

This site is mainly a reflection of my personal thoughts, philosophies and curiosity across a wide range of subjects that interest and fascinate me. I often tackle in my blog section, some of the thoughts that occupy my mind such as: “How to maintain our humanity in an increasingly automated world?”, “What makes technology truly meaningful?”, “Where do our digital and analog lives intersect in ways that enrich and not diminish our human experiences?”, “What does it mean to be human?”, “Can machines have a conscience?”, “How does technology reshape human connection?”, “What implicit futures are we designing toward?”

I invite you to join me as you read along and I hope that my thoughts can spark a conversation. I’m also open to exploring your ideas if you’ve got any to share. Read on to find out what else inspires me and feel free to engage if you’re comfortable to.

Zack Lwanga